I first met Rohit and Kamna at a wedding. It was a very glitzy affair, the wedding, with paper festoons impersonating as balls of fire lined around the general periphery of the lawn, and was altogether the sort of place where you came across people you had never met before. They were seated at a table, a little way out, and upon telling a friend of a friend that Kartikeya and I wrote a blog—and that I, predominantly, squealed fashion at the word go—I was excitedly taken to meet them. Wife and husband greeted me with exquisite enthusiasm, the kind born of fresh new entrepreneurs that would have you know why their idea is so much more brilliant and better than the rest. And the punchline? Their idea IS so much more brilliant and better, and so far off the regular chip off the old block, that you warm to them instantly. Rohit and Kamna run the online shopping destination India In My Bag; except that it is so much more than your run-of-the-mill shop-stop-at-the-click. Here’s how.
“IndiaInMyBag was a result of the passion of a couple that loved to travel and shop – well at least the wife does!”—an About Us that begins on such a jaunty line immediately sets the ball rolling for what this pair of fashion founders has in mind. A web page that opens up almost like a wondrous portal to the annals of everything India and Indian, yet rehashed and packaged to appeal to an instinct that is universal, almost primal—the hoarding instinct! For the moment you browse through their page, you shall want to have a look at everything on it, want to hoard one item atleast out of every collection of items on that page. Neatly compartmentalized into: COLLECTIONS, PRODUCTS, CRAFTSMANSHIP and DESIGNERS AND BOUTIQUES, you already know what is coming. IndiaInMyBag showcases designs from all over the country. As they would like to call it, they capture and bring forth stories. Stories they indeed are, for that delightful gossamer silk sheen of a Coimbatore saree tells its own tale, as does that lovely blue encasing of a stole wrapped around your neck of a particularly nippy wintry evening. These are not clothes items so much as they are ‘pieces’; pieces brought together from every nook and cranny, gully and bylane of the country. The designers themselves have been sourced and scouted out with huge effort and patience by Kamna, Rohit and the team, often a familiar or upcoming name, often a relative shadow, previously content to weave his/her clothes in the anonymity of their hidden homes. IndiaInMyBag gently nudges them out of these shadows and welcomes them into the spotlight.
Speaking as an unabashed online-shopping-addict (I have on more than one occasion been pre-approved for a purchase without the customary confirmation call—fellow shopaholics will know what I mean ;) and was, once, er—on SMS terms with a shopping executive for I had come to know her particularly well through the habitual purchases of many months!), I have traversed many a page on the Internet. Colourful, well-designed, a bounty of attractive discounts (and-psst-an-extra-off-thrown-in-just-for-you! Refer to fellow shopaholics for clarification), and what have you, these online fashion sites have had it all. What I hadn’t discovered so far though, is that one shining beacon of difference that would mark A from B. IndiaInMyBag I can safely say has restored much of that hope, and invited a lot more wonder.
Coming to the important part now; the PRICES! Are they very much different from retail stores, or other online portals? Well, the answer would have to be indecisive hesitation. And why not? For how can you compare a pair of denims elsewhere to a collection of hand-woven stoles picked at with eager nimble fingers by some hitherto unknown lady in the quieter nooks of Bengal? Or, as Rohit and Kamna tell us, to a story of Phulkari Bagh embroidered by a woman in Punjab for her grandchild’s birth—a piece to be worn again at that very grandchild’s wedding! Yet they are priced at just the average amount that most other shopping sites pitch their clothes at. A selection of silk sarees revolve around the Rs. 4,500 mark, while stoles come from anywhere between Rs. 800 and Rs. 2,500. Authentic Punjabi Jutis are as economical as Rs. 1,500, while men’s kurtas too fit the standard market of the Rs.800-2000 market.
Ultimately IndiaInMyBag tries to be no more than what its name humbly proclaims it to be: an amalgamation of all things Indian, to borrow an over-used cliché: very like the traditional khichdi with just the right mix of contemporary condiment!
P.S. I have already gone back to browse through the site atleast seven times while researching for this article, and have stopped and opened several tabs. There is a particularly exquisite looking blue scarf that I am currently salivating over, but I am not telling which!
--- Urmi
“IndiaInMyBag was a result of the passion of a couple that loved to travel and shop – well at least the wife does!”—an About Us that begins on such a jaunty line immediately sets the ball rolling for what this pair of fashion founders has in mind. A web page that opens up almost like a wondrous portal to the annals of everything India and Indian, yet rehashed and packaged to appeal to an instinct that is universal, almost primal—the hoarding instinct! For the moment you browse through their page, you shall want to have a look at everything on it, want to hoard one item atleast out of every collection of items on that page. Neatly compartmentalized into: COLLECTIONS, PRODUCTS, CRAFTSMANSHIP and DESIGNERS AND BOUTIQUES, you already know what is coming. IndiaInMyBag showcases designs from all over the country. As they would like to call it, they capture and bring forth stories. Stories they indeed are, for that delightful gossamer silk sheen of a Coimbatore saree tells its own tale, as does that lovely blue encasing of a stole wrapped around your neck of a particularly nippy wintry evening. These are not clothes items so much as they are ‘pieces’; pieces brought together from every nook and cranny, gully and bylane of the country. The designers themselves have been sourced and scouted out with huge effort and patience by Kamna, Rohit and the team, often a familiar or upcoming name, often a relative shadow, previously content to weave his/her clothes in the anonymity of their hidden homes. IndiaInMyBag gently nudges them out of these shadows and welcomes them into the spotlight.
Speaking as an unabashed online-shopping-addict (I have on more than one occasion been pre-approved for a purchase without the customary confirmation call—fellow shopaholics will know what I mean ;) and was, once, er—on SMS terms with a shopping executive for I had come to know her particularly well through the habitual purchases of many months!), I have traversed many a page on the Internet. Colourful, well-designed, a bounty of attractive discounts (and-psst-an-extra-off-thrown-in-just-for-you! Refer to fellow shopaholics for clarification), and what have you, these online fashion sites have had it all. What I hadn’t discovered so far though, is that one shining beacon of difference that would mark A from B. IndiaInMyBag I can safely say has restored much of that hope, and invited a lot more wonder.
Coming to the important part now; the PRICES! Are they very much different from retail stores, or other online portals? Well, the answer would have to be indecisive hesitation. And why not? For how can you compare a pair of denims elsewhere to a collection of hand-woven stoles picked at with eager nimble fingers by some hitherto unknown lady in the quieter nooks of Bengal? Or, as Rohit and Kamna tell us, to a story of Phulkari Bagh embroidered by a woman in Punjab for her grandchild’s birth—a piece to be worn again at that very grandchild’s wedding! Yet they are priced at just the average amount that most other shopping sites pitch their clothes at. A selection of silk sarees revolve around the Rs. 4,500 mark, while stoles come from anywhere between Rs. 800 and Rs. 2,500. Authentic Punjabi Jutis are as economical as Rs. 1,500, while men’s kurtas too fit the standard market of the Rs.800-2000 market.
Ultimately IndiaInMyBag tries to be no more than what its name humbly proclaims it to be: an amalgamation of all things Indian, to borrow an over-used cliché: very like the traditional khichdi with just the right mix of contemporary condiment!
P.S. I have already gone back to browse through the site atleast seven times while researching for this article, and have stopped and opened several tabs. There is a particularly exquisite looking blue scarf that I am currently salivating over, but I am not telling which!
--- Urmi